NBA News

Earlier this month, the popular athletic brand Spalding reignited their passion for the sport of basketball by launching the campaign titled #TrueBelievers, which is meant to focus on the movement of surrounding those who have an uncompromising confidence that is needed to overcome anything. The theme of the campaign is ...

Golden State Warriors Steph Curry has been an endorser for the Under Armour brand lately, and his image with their products is really doing the company a lot of good. Under Armour athletic shoe sales skyrocketed to a 102% in the week of January 16, putting its competitors Nike and ...

For decades, celebrities have lived a life that only most people could dream of. However, since the birth of social media with platforms such as Facebook, Instagram, and Twitter, fans have been able to get more of a peek into their idols’ personal lives. Yet, the thing with those outlets ...

Memphis Grizzlies Mario Chalmers has recently struck a deal with Shottracker wearable technology for a multiple year endorsement deal. Not only is the company excited to have him on board, but Chalmers will also be helping them to develop some of the improvements and advancements coming to the industry, based ...

Jerome ‘Junkyard Dog’ Williams visited St. John’s in Newfoundland, Canada late last month to promote the upcoming All-Star game happening in Toronto. This is the first time that it will be held in Canada, so it there has been a lot of excitement for basketball fans in the country. Williams ...

Nike Basketball unveiled the newest version of the legendary Kobe Bryant shoe line, the Kobe 11. Kobe and designer Eric Avar set out with the intent “to perfect Flyknit for basketball” as they worked on the Kobe 11. More specifically, Avar said he wanted the shoe to be about performance first. ...

Los Angeles Clippers Jamal Crawford is doing the best he can to keep the spirit of the NBA alive and well in Seattle, his hometown. Ever since the Supersonics left the courts for good there has been a level of sadness among the basketball fans in the Emerald City, which ...